e-Commerce - A Managerial Perspective (ISE 552) Course Details

Course Name: e-Commerce - A Managerial Perspective
Code: ISE 552
Pre-requisite Course(s):
Objective: The objective of this course is to provide an in-depth review of strategy formulation in the new economy. It also aims at teaching the multi-step process that includes business issues including models (market and business) and technical issues (design and developments) with some social issues.
Content: Introduction to e-Business and e-Commerce. Electronic marketplaces. Technical aspects and infrastructure of e-Commerce. E-Commerce business models. Current state of the art. Marketing online, Legal environment in e-Commerce, Fiscal environment in e-Commerce. Introduction to enabling technologies and standards. Workflow Systems for e-Commerce. Current B2B e-Commerce Frameworks: Open buying on the Internet (OBI), common business library (CBL), CommerceNet's eCo framework, and Web services. Personalization on the Internet. Supply chain integration on the Internet.Case studies and presentations.
Term: Elective
Theory: 3
Application: 0
Laboratory: 0
Credit: 3
ECTS Course File: Course File
Course File: Course File